Assess the Opportunity
Evaluate the right market/country to enter, and assess the industry dynamics and the size of the opportunity. Customer needs, motivation, and behavior differ from market to market; we will perform a need-gap analysis, identify the target market, and evaluate product-market fit to ensure that you have the right value proposition.
Develop an Entry Strategy
This aligns with your goals and capabilities, and is anchored on the opportunity assessment, comprehensive industry dynamics and competitive insights. Our proposal includes strategies on sales & marketing, branding, regulatory and legal compliance, procurement, and potential strategic partners such as licensees, JV partners, or M&A targets.
We have three market entry models on offer:
Company-in-a-Box
We will get your business off the ground. We will set up your office and legal entity, obtain business registration and regulatory approvals, and connect you with reliable and trusted agencies, vendors, and partners. More importantly, we can put together your start-up team by recruiting key personnel, and resource for your operational needs across functions.
Incubation
Our team will be your commercial partner. We will manage your local operations, run all day-to-day activities, and provide regular performance updates till you are ready to take on full management.
Partner and Representative
We will be your feet-on-the-ground in sales and business development, marketing and support services, and more – depending on your preferred scope. We are the preferred local partner for some of the world’s cutting-edge digital solutions.
Contact us to learn more on how we can be your growth partner in Southeast Asia.
Fundamentally, strategy is about choice – a “fork-in-the-road” kind of choice where the stakes are high and turning back is not easy. Options and trade-offs need to be considered, debated and well understood.
Founder & CEO
ASEAN Business Partners
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