MARKET ENTRY STRATEGY

The decision to enter a new geography is a big one, where the stakes are high and the decision points are complex. ABP will design a detailed market entry strategy that aligns with your goals and capabilities. Anchored on the opportunity assessment and comprehensive industry insights, we will closely collaborate with your team to craft a blueprint for your entry. This will include but is not limited to  

  • Strategies on
    • brand building and marketing
    • sales and business development
    • supply chain, from sourcing to distribution
  • Identifying and evaluating potential strategic partners such as distributors, licensees or franchisees, JV partners or M&A targets

We also provide an implementation framework detailing the critical steps to get you started. This may include but is not limited to identifying where to establish your legal entity, setting up your office or factory location and distribution centers, and complying with other relevant local policies and regulations.  

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    Fundamentally, strategy is about choice – a “fork-in-the-road” kind of choice where the stakes are high and turning back is not easy. Options and trade-offs need to be considered, debated and well understood.  

    Sumit Dutta

    Sumit Dutta

    Founder & CEO
    ASEAN Business Partners

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      We are a multi-disciplinary professional services firm engaged in assisting international companies across industries grow their business in the ASEAN region.

      HEAD OFFICE

      Robinson Road, #15-02,
      Singapore 068898
      (+65) 9176-4136
      contact@bizasean.com

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