ABOUT

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We are passionate about the ASEAN region – one of the world’s highest growth markets – and believe it to be the market of choice for forward-looking international companies

We are a team of seasoned professionals with senior management experience and expertise in different industries. Our leaders have worked as CEOs, COOs, and in other senior capacities in leading multinationals.

We seek to create sustainable economic value for our clients and their customers, and at the same time endeavour to contribute to the prosperity of the ASEAN region and its people.

Our Mission

We aspire to be the dependable and trusted partner of choice for international companies who plan to enter and grow in ASEAN.

We endeavor to leverage our team’s expertise, vast local experience, and trusted network to deliver sustainable success for our clients.

We commit to helping our clients successfully enter and navigate this promising but challenging market, and guide them along their journey.

Why Our Clients Choose Us

Experience and Expertise

Unparallelled pan-ASEAN
experience across industries
and business functions.

Local Knowledge and Presence

In-depth understanding and
contextual intelligence to
provide actionable insights.

Trusted Network and Connections

Strong network and connections
to find the right local partners
for your business.

Beyond insights and advice.

Ability to execute what we
recommend through our market entry
implementation models.

Open and Transparent

Facts, information and expert advice
that tells the good and the bad,
the risks and opportunities.

Our Values & Guiding Principles

Integrity

We have set high moral and ethical standards, and always conduct ourselves with integrity and purpose. We do not take on business or engage in activities that compromise these standards.

Creating value

We work energetically to constantly create value - for our clients, our staff, the people we work with, and the countries we work in. We strive to make a difference and be a force for good.

Respect and Inclusivity

We treat everyone with respect and humility. We do not discriminate on gender, color, ethnicity, age, or religion. We are a diverse team that embraces and welcomes differences.

Transparency

We are transparent, clear, and honest in all interactions with clients, staff, and stakeholders. We will not promise more than we can deliver, and will always strive to exceed expectations.

Socially Responsible

We help develop ASEAN and benefit the economies and people in the region. We partner with companies and organizations that support our vision and are aligned with our values.

Giving back to society

We are privileged to be in ASEAN. To help build the community, 10% of our annual profits will be allocated to focus areas namely children’s education and women empowerment.

Our Logo

The sun represents warmth and optimism, as well as the brightness of a new day dawning.
The 10 rays of the sun represent the 10 ASEAN countries.

The color red is the color of fire and blood, of courage, strength, and passion. Red and white are the colors represented most often in the individual flags of ASEAN countries.

The handshake represents our strong commitment to partnerships, friendships, and to helping our clients succeed in Asia