Malaysia is all set to host the 14th edition of the George Town Festival in Penang. The cultural extravaganza will be held between July 15 and 30 and feature over 50 programs to celebrate the region’s arts and rich heritage. The 16-day festival will feature Malaysian and international artists from genres such as film, visual art, music, theatre, and dance. It is a space for people from across generations and communities to interact and learn about each other.


This is the July edition of our monthly newsletter, The Pulse, brought to you by ASEAN Business Partners. We endeavour to capture the trends and developments in this vibrant region to help you identify business opportunities in Asia.

In this edition, we focus on Vietnam’s efforts to promote green credit, the AI/ML shift in the Philippines’ BPOs, new investment opportunities in Nusantara, and ASEAN moving away from the dollar.

Here is a glimpse:

  • Vietnam’s Green Credit Switch (4-minute read): Vietnam wants to boost green finance and build a climate-conscious economy. The government plans to increase the availability of sustainable financial products.
  • Philippines’ BPOs Are AI/ML Ready (4-minute read): BPO service providers in the Philippines are on the path to adopting AI/ML technology to reduce costs and enhance productivity. But responsible use is the key to success.
  • Nusantara Is Open for Business (4-minute read): Indonesia is inviting global investors to fund Nusantara, the country’s new capital. Nusantara will be powered by renewable energy and offer sustainable living.
  • ASEAN Cuts USD Reliance (4-minute read): ASEAN is on a quest to reduce its dependence on the US dollar. The region wants to use local currencies for cross-border transactions and build a resilient regional economy.

We hope you enjoy reading our articles. If you need help in exploring potential opportunities or implementing growth plans in ASEAN, please write to us at

Warm Regards,
Sumit Dutta
Founder & CEO
ASEAN Business Partners