The Pulse April 2022

Welcome to the April-2022 edition of our monthly newsletter, The Pulse. Our endeavour is to capture the trends and developments in this vibrant region to help you identify business opportunities in Asia.

In this edition, we highlight the following insights:-

  1. Digital Switch(7-minute read): Telecom companies in Southeast Asia are helping the digitisation drive in the region; from payments, faster connectivity, and bringing essential products to the doorsteps.
  2. FMCG’s double standards (2-minute read): Consumer goods firms are flooding ASEAN with plastics while switching to eco-friendly packaging in the West.
  3. Payment tokenization (3-minute read): Payment card ‘Tokenization’ could be a silver bullet to solve for not just fraud, but also has many use cases. It is secure and flexible compared to card transactions.
  4. ASEAN’s Shark Gifts (2-minute read): Shark Tank equivalents are helping Southeast Asia entrepreneurs build their small businesses through seed funding.
We hope our articles help you to sharpen your tools for success in ASEAN. If you need help in exploring potential opportunities or implementing growth plans in ASEAN, please write to us at