In today’s world where digitalizing is the rule of the land, and for every country it is imperative to understand its importance in order to compete at a global level. Brunei, has done the same. It has the IPR in the ASEAN, as result of which it makes it imperative for new businesses to capitalize on this advantage of the digital economy, for sustained growth. Internet Penetration Rate – – As of 2019, the rate of Internet Penetration lies at 95.0%. From the following charts it is observed that Internet Penetration rate has grown substantially in the years 2010-2017. The economy has observed an increase of 79% in internet penetration between these years. The Chart 1 shows continuous growth over the years. From second chart it is established that Brunei has the highest IPR in the ASEAN region, followed by Singapore. The IPR of Brunei is 3x more than that of Myanmar.