Vietnam’s Imminent IT Boom

Vietnam’s imminent IT boom Vietnam’s status as a rising star has been further propelled by its handling of the pandemic. And while its trade balances, manufacturing prowess and social indicators have all been impressive, it is the information technology sector that has been shining the brightest. The communist state is in midst of an IT… Continue reading Vietnam’s Imminent IT Boom

Digital Business Prospects in Indonesia

Digital business prospects in Indonesia Globally, the pandemic has fast forwarded the adoption of digital technologies and nowhere does this ring truer than the emerging nations of ASEAN. The fact that digital transformation is crucial for business longevity has  been accepted for some time now, but the stay-at-home restrictions accelerated the need and justification for… Continue reading Digital Business Prospects in Indonesia

How to (Not) Fail in ASEAN

How to (not) fail in ASEAN Next time when you pick up a breakfast sandwich and chai latte at a Starbucks in Indonesia, spare a thought for the vanishing old Subway or the once fiery Nando’s. Western fast-food chains have consistently been unsuccessful in either changing local taste buds or adapting themselves to local palate… Continue reading How to (Not) Fail in ASEAN

Social Commerce a Must-Do to Reach Southeast Asian Consumers

Social Commerce a Must-Do to Reach Southeast Asian Consumers In Vietnam, an Instagram influencer with 252,000 followers is offering women a US$130 course to learn how to pose for pictures. These women in Hanoi have taken up this learning module not just to look good on social media but to attract brand partnerships. There is… Continue reading Social Commerce a Must-Do to Reach Southeast Asian Consumers

The Decathlon Nudge to Take Up Sports

The Decathlon Nudge to Take Up Sports Singaporeans experienced their first-ever nationwide virtual sports carnival between July-August 2021. Many ran their first virtual marathons or cycled to virtual landmarks, while others played sports such as football, basketball, andbadminton. While the initiative was promoted by a youth ministry body, Sport Singapore. It was Decathlon Singaporethat completely… Continue reading The Decathlon Nudge to Take Up Sports