Enhancing B2B Sales Performance: Leveraging Digital Technology and Local Knowledge 1. HARNESSING DIGITAL TECHNOLOGY FOR SALES Customer Relationship Management (CRM) Systems: CRM systems are the backbone of modern B2B sales operations. They enable sales teams to organize, track, and manage customer interactions efficiently. By analyzing customer data and purchase history, sales reps can personalize their… Continue reading Enhancing B2B Sales Performance: Leveraging Digital Technology and Local Knowledge