Rommel Viray is a seasoned enterprise sales and go-to-market leader with deep experience in scaling SaaS, PaaS, and cloud platforms in the Philippines. With a strong track record across BFSI, fintech, airlines, retail, manufacturing, e-commerce, and hospitality, he has driven commercial growth for both global technology companies and early-stage startups, building teams, partner ecosystems, and recurring revenue streams in the process.

Before joining ABP, Rommel served as Country Sales Manager in a CPAAS (Cloud Communications Platform As A Service), where he secured major enterprise customers, delivered multi-million-dollar deals, and expanded the local commercial organization while maintaining zero customer churn over six years. Earlier roles were on the E-Commerce & Hospitality Platform where he onboarded known e-commerce, retail, casinos and hotels as early cloud platform subscribers in Philippines.

With a background spanning ERP, CRM, cloud communications, e-commerce enablement, e-warehouse management, managed IT, and systems integration, Rommel brings a holistic understanding of enterprise technology needs, from procurement and ground operations to digital transformation and customer-facing systems.