Marketing and Business Development Strategies

• Brand Positioning and Marketing
• Customer Targeting Strategy
• Sales and Distribution
• Product Pricing and Packaging

Choosing the Right Partner

In some markets/industries, it might be advisable for you to work with a local partner. We will help you find the right one. This is an area where international companies usually make mistakes – and this can cost you dearly.  We will identify, vet, and connect you with the right local partners who are aligned with your values, and are well-placed to bolster your business in the country. Our partner development strategy includes:

• Distributor Identification
• Licensee or Franchisee Partner Identification,
• JV partner or M&A target Identification

In addition, we conduct detailed due-diligence on your prospective partners to ensure they are who they claim to be.

Regulatory Compliance

Regulation in these markets can be opaque and difficult to decipher. Our local experts help you navigate the regulatory environment in each market. We identify critical regulations and policies that are relevant to your industry and/or product, and that may impact your business. This could include but may not be limited to:

• Duty and Tax structures for the outlined product segment,
• Licensing, and certification requirements (if any);
• Product labelling and packaging standards;

We also provide an incubation model detailing the critical steps to get you started. This includes identifying where to establish your legal entity, set up your office or factory location, and base your distribution centers. This is described in more detail under Incubation Model.