With 10 unique countries, ASEAN has no single blueprint. Each market has its own cultural, political, and business realities—demanding deep, localized insights for success.
ASEAN is not one market—it’s a diverse group of 10 countries, each with distinct cultural norms, business practices, and success formulas. Indonesia differs from Vietnam as much as France does from Germany. There is no one-size-fits-all ASEAN blueprint.
To succeed, businesses need more than a general understanding of customers. They require deep, localized insights into evolving markets, customer behavior, and competition.
Understanding the size of the market for your product/service is crucial to mapping out your market strategy. Our specialists will help assess this for you – we will conduct detailed research to outline the size and structure of the market, and showcase the size of the opportunity that is on offer. Furthermore, we will give you a view to where the market is heading. Through our research, we will analyse your industry’s recent performance and provide future estimates of the market size, to give you clear insight into the growth potentia
The different market segments – geographic, demographic, psychographic, and/or behavioral – will be identified. Depending on your product or service, other segmentation may apply – seasonal, lifestage and generational. This will enable us to understand the right marketing strategy and positioning for your business.
We will identify the primary competitors in the local market in your industry. For each identified player, we will additionally provide background information, thus providing a deeper understanding of your competition.
Our profile information could include but may not be limited to the following:
We will dig deeper into who your current and potential customers are, their motivation, preferences and buying behavior. Identifying the right target audience will enable you to craft and tailor-fit the offer and messages to appeal specifically to them.
Understanding the local regulations that may apply to your product/service is critical. We will conduct in-depth research into the local regulations that apply to you, including licensing requirements and certification requirements, local duty and tax structures.
Get a deeper understanding of ASEAN and stay in the know on the trends shaping the region.
