Ashley brings nearly four decades of commercial and strategic experience from British American Tobacco, having held senior roles across Asia, Africa, and the Middle East. He most recently served as Global RTM and Business Development Manager for Asia Pacific, covering 23 markets.

Known for pioneering direct distribution models and large-scale transformation projects, Ashley has led innovations in RTM, trade marketing, and distributor development. He currently advises firms on market entry, logistics, and commercial strategy, and serves as a Non-Executive Director at Bairaha Farms Plc.

Ashley holds a postgraduate degree in Business Administration from the University of Wales and is a Fellow of the Chartered Institute of Marketing (UK).