Thailand’s Booming Health and Wellness Industry Thailand is quickly becoming one of Southeast Asia’s most attractive markets for the health and wellness industry. With a rising middle class, increasing health consciousness, and a robust tourism sector, the Kingdom has witnessed a surge in demand for wellness-related products and services. As the Thai consumer becomes more… Continue reading Thailand’s Booming Health and Wellness Industry
Opportunities and Challenges in Thailand’s Pharmaceutical Sector Thailand’s pharmaceutical sector is one of the most rapidly growing in Southeast Asia, playing a pivotal role in the region’s healthcare landscape. With a population of over 70 million and a rising demand for both traditional and modern healthcare solutions, the market is increasingly seen as a key… Continue reading Opportunities and Challenges in Thailand’s Pharmaceutical Sector
Toyota’s Road to Dominance in Thailand’s Automotive Market Toyota, an automotive manufacturer whose name is instantly recognized whenever Thailand’s automotive market is mentioned, has established a dominant presence in the country. Toyota entered the Thailand automotive market in 1962 through its subsidy Toyota Motors Thailand, their first production hub in Asia. Over the past 60… Continue reading Toyota’s Road to Dominance in Thailand’s Automotive Market
KFC’s Growth Journey in Thailand: A Recipe for Market Success Kentucky Fried Chicken (KFC) isn’t just another fast-food brand in Thailand; it’s a household name that has seamlessly woven itself into the country’s cultural fabric. KFC’s strategy—a mix of smart localization, consistent branding, and bold campaigns helped it thrive in the Land of Smiles and… Continue reading KFC’s Growth Journey in Thailand: A Recipe for Market Success
Thailand’s Agro-Processing Industry and Market Entry for International Agri-Tech Firms Thailand’s agro-processing industry stands out as one of the most dynamic sectors in Southeast Asia, benefiting from the country’s strong agricultural base, strategic location, and government-backed initiatives aimed at modernizing agriculture. This article delves into the opportunities and challenges that foreign investors face when entering… Continue reading Thailand’s Agro-Processing Industry and Market Entry for International Agri-Tech Firms
Globally Connected Thailand’s strategic location in the heart of ASEAN connected with the fast-growing Cambodia, Laos, Myanmar and Vietnam (CLMV) countries makes it an ideal location for businesses and business investors. Through its investment friendly policies the government of Thailand hopes to reap its advantage as a prominent hub linking the countries in mainland Southeast… Continue reading Globally Connected
Infrastructure Advantage China’s investment in SE Asia has grown multi-folds and Thailand is no exception. China has invested in Thailand under two flagship initiatives: Thailand 4.0 and the Eastern Economic Corridor (EEC), a large special economic zone (SEZ) south-east of the Thai capital, Bangkok. The Eastern Economic Corridor (EEC), a pilot project for the economic… Continue reading Infrastructure Advantage
FDI Supported by Government Foreign direct investment is an important element of Thailand’s economic development, and the country is one of the major FDI destinations in the region. Japan and Singapore are by far the largest investors in the country and account for slightly more than half of FDI inflows. Hong Kong, the Netherlands, Germany,… Continue reading FDI Supported by Government
Thailand, Where the Government Is Wooing Investors The World Bank recognizes Thailand as a success story over the last four decades: a nation which has made great progress in social and economic development, moving from a low-income to an upper-income country in less than a generation. The country is widely appreciated as a success story… Continue reading Thailand, Where the Government Is Wooing Investors
Thailand 4.0 and Principal Industries To ensure Thailand’s economy continues to develop in coming decades, the Thai government adopted a new economic model in 2016 called “Thailand 4.0”, focused on transforming Thailand into a value-based economy built on science, technology, innovation and creativity. Five existing high potential industries and an additional five new targeted industries were… Continue reading Thailand 4.0 and Principal Industries
