One of the largest producers of quality baked products in the Philippines, known for offering the most diverse product line to a mass market of millions, sought to expand its footprint into the Indonesian market. The company’s product range includes various Bakery Products & Snacks such as Cupcakes, Filled Cupcakes, Bar Cakes, Cake Bites, and Biscuits. To ensure a successful entry, the company partnered with ASEAN Business Partners (ABP) for comprehensive market research and distributor identification.

Market Research Approach

ABP’s market researchers employed a two-stage approach: Market Research and Distributor Research. The primary and secondary research methodologies were used to gain a thorough understanding of the Bakery Products & Snacks market in Indonesia.

Market Research

• Consumer Behavior: ABP analyzed consumer preferences and purchasing behavior to identify trends and opportunities within the bakery and snack segments.
• Market Size and Trends: The research included detailed assessments of market size, growth potential, and emerging trends influencing the bakery products sector.
• Product Labeling: ABP examined the regulatory requirements for product labeling to ensure compliance with Indonesian standards.
• Government Regulations: Understanding the regulatory landscape was crucial. ABP evaluated the impact of government policies and regulations on the bakery products market.

Distributor Research

• Long List Preparation: ABP identified a comprehensive list of potential distributors and marketing partners in Indonesia.
• Shortlisting: After consultations with the client, ABP narrowed down the list to five potential partners best suited to distribute their products in the Indonesian market.

Results and Insights

The insights provided by ABP were instrumental in the successful market entry of the Filipino baked goods company into Indonesia. By understanding consumer behavior, market dynamics, and regulatory requirements, the company was able to tailor its products to meet local preferences and comply with local regulations. Moreover, the identification and selection of a reliable distribution partner facilitated a smooth market entry.

The strategic approach of leveraging market research not only mitigated risks but also maximized opportunities for growth in a new market. This case study underscores the importance of thorough market research and the role of expert market researchers in achieving successful international market entry.

ASEAN Business Partners (ABP) has demonstrated its expertise in helping companies navigate complex market landscapes and achieve successful entry into new markets. By providing comprehensive market research, regulatory insights, and identifying suitable distribution partners, ABP ensures that businesses are well-equipped to make informed decisions and capitalize on growth opportunities. Companies looking to expand their presence in the ASEAN region can greatly benefit from ABP’s tailored approach and deep market understanding, paving the way for successful and sustainable market entry.